CE 5
Strawberry smell trademark denied
if you could trademark anything you want, wouldn't it be a specific smell? Well, Paris-based Eden Sarl wanted to use the smell in soaps, face cream, stationery, leather goods and clothing.
They first went to the trademark union of the European Union, but were turned down. From there, they went to the region's second highest court. Their argument was that because strawberries only had one specific aroma, and they wanted to trademark that one. But the court, with their smell experts at hand, declared that were was actually five distinct scents to the strawberry.
Who knew!
Because smell is the strongest sense tied to memory, many companies have tried to trademark smells, such as rasberries, lemon, and vanilla, but so far, only fresh-cut grass has won this legal battle.
The smell was registered by a Dutch perfume company that uses it to give tennis balls a more summery aroma.
if you could trademark anything you want, wouldn't it be a specific smell? Well, Paris-based Eden Sarl wanted to use the smell in soaps, face cream, stationery, leather goods and clothing.
They first went to the trademark union of the European Union, but were turned down. From there, they went to the region's second highest court. Their argument was that because strawberries only had one specific aroma, and they wanted to trademark that one. But the court, with their smell experts at hand, declared that were was actually five distinct scents to the strawberry.
Who knew!
Because smell is the strongest sense tied to memory, many companies have tried to trademark smells, such as rasberries, lemon, and vanilla, but so far, only fresh-cut grass has won this legal battle.
The smell was registered by a Dutch perfume company that uses it to give tennis balls a more summery aroma.
posted by pearline at
8:13 PM
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